demographics and psychographics
1) What information do media companies use to create a demographic profile of their audience? They use social class classifications and demographics classifications . 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It is easier to reach your target audience 3) What are the seven different Psychographic groups? The aspirer , the explorer , the mainstreamer , the reformer , the resigned , the struggler , the succeeder 4) Write a brief summary of what each Psychographic group is seeking or motivated by. the aspirer-they seek status , the explorer-they seek discovery , the mainstreamer-they seek security , the reformer-they seek enlightenment , the resigned-they seek to survive , the struggler--they seek to escape , the succeeder-they seek control 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit ...