The Times Case Study - Audience and Industries
Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. They are aged 55+, A B C1 social class, and they are most likely in the succeeder group. 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? They have high level of vocabulary and it is more words than picture. 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied? Because older people are more comfortable with physical copies than apps while the younger generations are using apps and more digital media 4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory. Surveillance, entertainment, personal identity, becoming an active participant. 5) Why might a reader en...
