OSP: Audience and Industries
Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics. Kim Kardashians target audiences are mainly people between the ages 15-30 to promote her makeup line and clothing brand. Marcus Rashford target audience is mainly kids and older people who love football and kids who read. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He posts about his journey with his charity work and want people to get involved in it to help him to support the charities. He is very transparent with his followers. 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? The percentage of followers who interact with your content. Marcus rashford : 3.05-3.38% Kim Kardashian : 0.15-0.50%...