OMO advert

-

1) What year was the advert produced?

1955 

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

Women were represented as weaker then men they had no power to say anything other then doing house work . They mostly relied on their husbands to support them they would get paid les then men because people thought that they were gonna use the money on themselves and not provide to their family . 

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

That getting this product make your washing brighter then ever and you cant find a better product then theirs . But also relates how England was  not diverse . 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The makeup is nice and its not messy at all saying that women should always look presentable .  The costume is a rolled up sleeve saying women should work hard at home and only focus on that . She looks happy doing the work the advert is saying that they should get back to homework after the WW2 after they had other jobs and now the war is over its good to go back to a housewife 

5) Why is a picture of the product added to the bottom right of the advert?

So that when people go to the shop they know what the product looks like .

6) What are the connotations of the chosen colours in this advert - red, white and blue?

They represent the British flag linking to post WW2

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

They used repetition so the customers are convinced  

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

That they only work at home and cant get any other jobs and the rolled sleve meaning that she is hardworking . 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The advert is for a washing powder and they are saying its a great powder and the women will love it . 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

The modern world will say they will not care to much but they will say the women is bring sexualised   

Comments

Post a Comment

Popular posts from this blog

Film Industry: Marvel Cinematic Universe

-
1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films   2) How much money have the MCU films made in total according to this article? $18.2bn --> £13.7bn  3) Why did Marvel create the Avengers films? to introduce avengers  4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony bought Spiderman and only tom Holland and Sony has the rights over the character    5) Which company owns the rights to the Fantastic Four and the X-Men? 20th century fox  6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? new tv series   including one based on Thor's adopted brother Loki, on their new streaming service, Disney+, so there'll be plenty more Marvel content to watch in future. Grade 8/9 extension tasks Read this Guardian review of Black Widow to prepare for studying our first CSP. What did the Gua...
Read more

Camera work blog task

-
-One camera shot in doctor who is medium close up . A medium close up is from your head to your shoulders and it affects the audience by picking up gestures and facial expressions while maintaining a sense of the background .   - The second camera shot is close up . A close is just the actors faces . It affects the audience by giving the audience a more detailed and intimate look at something might otherwise miss . It makes a serious scene .  - The third camera shot is a establishing shot which is just a shot of the background or where the movie or series is set . it affects the audience by being introduced to new scenes ad the tell the viewer when and where the action is happening .  one angle is over the shoulder and it effects the audience by giving them to see what the actor is looking at .  One aspect of mise-en-scene is setting  and in doctor who they created like a secretive place to make it look their spies and they used all the machines to make it ...
Read more

Learner response

-
  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). EBI: focus on the higher-mark questions [eg 8 or 12 marks ] as these are the key to reaching the top levels .  2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  1:1 , 2:1 , 3:5 , 4: 2 , 5:4 , 6:3 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. I connoted very well for this question and explained what the picture showed .   4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. Focus on meanings created by different elements of design and layout is inconsistent. Occasionally appropriate use of subject specific terminology.   5) Finally, write a   new , detailed paragraph for ...
Read more