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Showing posts from February, 2025

learner response

 Feedback :  WWW - you make some very good points here and also have the clear potential to push higher in the future exams .  EBI-In Q3 you need to provide detailed evidence from the text - be specific to evidence your points.  - Revise industry terminology : vertical integration etc .  Q1: 1  Q2: 0 I lost the mark because I forgot what media code was  Q3:3 I forgot to add preferred reading and forgot to refer to the advert and needed to add good oppositional reading   Q4:0 I forgot what vertical integration was  Q5:2  Q6: 11 I needed to add how the film reached to the fans and some of the marketing campaigns  3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used. I only got 3 for this question and I think I can do better . I forgot some of the readings an...

Represent NHS Blood & Transplant campaign

1) What is an advertising campaign?  is a series of advertisements that share a singular theme, message or idea 2) What is the objective of the NHS Represent campaign?  For the BAME community to donate blood .  3) What does this advert want people to do once they've seen it (the 'call to action')?  To go to the hospital to donate blood  4) Why is the advert called 'Represent'?  It means it represents the people of BAME  5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. Ade Adepitan  a famous basketballer , Mariah Idrissi a Muslim model , Nicola Adams  a tv representor and these are people who other people look up to them  in BAME communities and they also represent them  6) What are the connotations of the slow-paced long shot of empty chairs at the end of the a...