learner response

 Feedback : 

WWW - you make some very good points here and also have the clear potential to push higher in the future exams . 

EBI-In Q3 you need to provide detailed evidence from the text - be specific to evidence your points. 

- Revise industry terminology : vertical integration etc . 

Q1: 1 

Q2: 0 I lost the mark because I forgot what media code was 

Q3:3 I forgot to add preferred reading and forgot to refer to the advert and needed to add good oppositional reading  

Q4:0 I forgot what vertical integration was 

Q5:2 

Q6: 11 I needed to add how the film reached to the fans and some of the marketing campaigns 

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

I only got 3 for this question and I think I can do better . I forgot some of the readings and couldn't do it properly . I could've added some of these answers Women may be insulted by the lack of femininity in the advert or find the image derogatory. They may think that the woman does not promote working because to do so means looking like a man, wearing work clothes and covering your hair.

• Women would not be able to relate to the muscular physique of the

woman in the image and this would put them off taking a job.

• The target audience might find the image intimidating.

• The target audience might find the image patronising because it uses the

word ‘We’ and suggests that the only way a woman can be successful in

the work place is by appropriating male characteristics / changing.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

 Vertical Integration : when a company owns various stages of the production process within the same industry . Greater control over every stage of the production .  Increasing profit . Having complete ownership over creative products 

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

Excellent understanding of both the theoretical framework

and the influence of contexts, demonstrated by consistently

effective discussion of the extent to which low

budget/independent film productions cannot compete with

Hollywood blockbusters.

• Excellent, astute judgements and conclusions that are

consistently well supported by relevant examples.

• Consistent appropriate and effective use of subject specific

terminology throughout.

• Good understanding of both the theoretical framework and

the influence of contexts, demonstrated by frequent effective

discussion of the extent to which low budget/independent

film productions cannot compete with Hollywood

blockbusters.

• Good judgements and conclusions that are frequently well

supported by relevant examples.

• Frequent appropriate and effective use of subject specific

terminology throughout.

• Black Widow as a Hollywood blockbuster cost $200m to make – far more than

independent films. However, due to the impact of Covid-19 on cinemas and the film

industry, the film only made $379m at the box office – much lower than similar

Marvel films that usually make around $1 billion at the worldwide box office.

• The importance of franchises and star power in Hollywood blockbusters. Big names

are cast to draw audiences in e.g. Scarlett Johansson. Regardless of reviews a film

receives, star power ensures a degree of box office success and the Marvel

franchise has a huge existing audience ready to watch the next film.

I, Daniel Blake:

• Due to the gritty, hard hitting social message of the film it was marketed in a different

way to the Hollywood ‘blockbuster’ Black Widow. Indeed, it could be argued that Ken

Loach was not trying to compete with Disney and Marvel but instead reach a narrow,

niche audience with a powerful political message.

• I, Daniel Blake does not offer star power in the way Marvel and Disney can but Ken

Loach is a star director in the independent cinema world with 50+ years of making

hard-hitting political films.

• Grassroots marketing was a clear strategy used and the whole marketing had a local

and regional feel compared to the global approach seen with Black Widow.