1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
She described it as a sensational and fabulously targeted .
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
There are 1.2 million people buying this magazine , the average age is 41 that are women about 73% read it , ABC1 is 83% and the HHI is £261,572 and people living in London and south east is 70% who read it these suggest that mostly people with a high class read this .
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
About £843 million were spent last year about 96% of the tatler users buy the designer brands after reading the magazine .
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?
Their special editions are like travel guide , weddings , jewellery guides etc . This suggest about the audience is that they mostly rich people lower class people dont normally do this type of stuff like high end stuff .
Media language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
The title and the small paragraphs in serif to be more traditional and appeal more to their audience and the name of the model is in san to be more bold so the magazine still has modern style mixed into it and still being traditional
2) How do the cover lines appeal to the Tatler target audience?
It mentions Borris Johnson and Westminster where mostly posh people will talk about it
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colours on the tatler magazine are very subtle and soft to show they are classy giving a subtle effect and rather then coming sharp at the audience
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.
The magazine are making their models diverse rather then just having one race on their magazines , she is giving direct contact to the audience rather then looking somewhere else , her makeup the hair and the expressions makes her look really classy , the costume is something only posh people will buy something you will see wide in the open and if they see this on a magazine they will buy .
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
Other than getting the posh audience attention they also other people to see this who are interested in celebrities.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
Their lives are way different than the people in lower classes then them .
3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)
Men : the magazine talks about politics and men normally talk about it
women : mentioning fashion women will be attracted to that
posh people : the talk about Westminster and Borris which only they talk about
ethnicity; The model being a different race than white
4) Are there any stereotypes being reinforced or subverted? How? Why?
The stereotypes abot race are subverted with the model being coloured which represents the community very well because people normally see a white women on these magazine and are seen superior then coloured women
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
People in the lowers classes then the posh people because they wont related wit stuff they do
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
That everyone here is rich and that these topics are more interesting to women and maybe alot of women buy these to plan out their days and lives .
3) What audience groups might be offended or insulted by the front cover of Tatler?
people fom different social classes that are not intrested in the fashion ad the high society events
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
the magazine all talk something either related to special events , gossip , stuff related to the royals , fashion and politics . Other magazines mostly have the royals on them .
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