Radio 1 Launch CSP

 Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?

Radio 1, Radio 2, Radio 3 and Radio 4.  

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

They aimed to replace Light, Third and Home service with Radio 1 with just pop music.  They had Radio 1,2,3,and 4 

3) What was pirate radio and why was it popular?

It was a radio station on a ship without a valid licence in the international water so they weren't breaking any British law and they used to play just pop music. They were popular against teenagers as they thought BBC radios were boring and they only wanted to listen to pop music.   

4) Why did pirate radio stop broadcasting in 1967?

The Marine and c., Broadcasting Act 1967 officially outlawed offshore stations.  

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

They added Tony Blackburn as the DJ as he was in the pirate radio before. 

6) What was 'needle time' and why was it a problem for BBC Radio?

On the radios they weren't allowed to play music for no longer than 5 hours. It was a problem for BBC Radio because it severely curtailed the amount of recorded music that could be played, forcing the network to prioritize live performances and studio recordings. 

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

They played more popular music and adopting more informal DJ-led style influence by the pirate stations.  

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

It was Tony Blackburn which caused the traditional to be upset because of his DJ style  

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

Due to his energetic and informal way of broadcasting made the young listeners like him more.  

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

As it was more informal and there was pop music which was different to the traditional way as it was way more formal and less popular music. 


Audience and industry


1) What was the target audience for BBC Radio 1 in 1967?

Young people between 15-29 years old. 

2) Why did Radio 1 initially struggle to attract young listeners?

As previously it was called 'uncool' and out of touch with the youth so they were hesitant to watch it at first  

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Personal identity: fans of pop bands hearing their music on the radio. 

Personal relationship: People who originally listened to pirate ships to Tony Blackburn would like to listen to this radio. 

Entertainment: Background music. 

4) How is the BBC funded?

By the licence fees. 

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

Preferred: The radio wanted the youth to like the radio and listen to it more. 

Oppositional: young people were hesitant to like it as they found it boring and uncool   

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