KISS FM breakfast show CSP
Audience 1) Read page 2. What is KISS FM's mission? To get younger audiences attention. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? 5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer. 7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz...