KISS FM breakfast show CSP

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 Audience


1) Read page 2. What is KISS FM's mission?

To get younger audiences attention. 

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

  • People the age between 15-34 
  • 60/40 female to male spilt 
  • people who live in the city 

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

They use their multi platforms to give audience their content and they can listen to it whenever and anywhere they want. 

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS FRESH : is where new and exclusive tracks play you can access this on their KISS APP. 

KISSTORY : this is where old tracks play and you can access this on their app aswell. 

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

They have the app , the live events , the radio and online 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

They are active because of the many things the radio gives them to interact with 

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

Personal relationships with the DJ because they get to know more about their friendship and about them. 

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

The numbers have decreased because less people listen to radio. 

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

Because they both put out popular music and look for more younger audience 

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

For preferred people will like it because if you are a older fan of radio you are more likely to listen to radio

For oppositional I think more younger listeners will criticise it the most because they might not like the way they do the radio or the music 


Industry


1) When did KISS FM first launch and what type of station was it then? 

At first it was a Pirate radio station and it launched in October 1985

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

The brands are mostly something related to radio. 

3) How does KISS FM make money? 

Through sponsorship and advertising 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

It has increased it went up to 80,000 but they have lost a lot of fans about a quarter of a million.  

5) How is KISS FM regulated and what can happen if they break the rules?

It is regulated by ofcom and if they don’t follow the rules they will get fined. 




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