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OSP: Audience and Industries

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  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics. Kim Kardashians target audiences are mainly people between the ages 15-30 to promote her makeup line and clothing brand.  Marcus Rashford target audience is mainly kids and older people who love football and kids who read.  2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He posts about his journey with his charity work and want people to get involved in it to help him to support the charities. He is very transparent with his followers.   3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  The percentage of followers who interact with your content.  Marcus rashford : 3.05-3.38% Kim Kardashian : 0.15-0.50%...

OSP: Language and Representation

Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Profile picture ,  Navigation tool Home button  2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  -He retweets quotes from charities  - He has his achievements for free meals on his website  - Charities posting his work with them   3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.  In her bio for her family website she promotes her fashion brand  She mentions / @ her brands on Instagram bio  Tweets  about her makeup line   4) How does Marcus Rashford's online presence use the narrative ...

Introduction to OSP: Influencers

1) What years did YouTube, Twitter and Instagram launch? YouTube 2005 ,  Twitter 2006 , Instagram 2010  2) What is the definition of an influencer? Influencers are  individuals with a large following on social media who have the power to affect the purchasing decisions of their audience due to their authority, knowledge, or relationship with them 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kat Clark 7.9 million on tiktok and 908k on insta : has a brand kalade  4) How big is the influencer industry according to the article? Very big with many people with mass followings , it employees more than 50 million people.  5) What are the problems associated with being an influencer? They struggle with pressure of followers and trying to maintain their reality to not get exposed , they also suffer from mental health issues from negative feedback from follo...

Prelim feedback

TEACHERS FEEDBACK    WWW:  The song comes across as incredibly heartfelt and passionate which aligns with the initial sombre image of the unsure girl in bed struggling to bring herself to join her friends. You’ve taken a range of shots from varying angles and spread them effectively, creating quite a happy tonal shift from the beginning. Your use of the perspective shot in the beginning gives an interesting point of view to the beginning of your video which I believe a viewer can align with. Next Steps:  Whilst I believe the song is a powerful choice, consider the lack of pace change or uplifting tone which would match with the clips used throughout most of the video. The song continues to sound quite sad, whilst the clips reflect an uplifting and happy tone. Make your protagonist far more obvious. Because of the filters and large group shots it becomes difficult to recognise who the outright protagonist is of the video: use your ensemble cast to build this protagoni...

Paper 1 assessment: Learner Response

 01.1-1/1 01.2-1/1 02-4/12 feedback : consider verbal codes used in the advert. Colour connotations of background as well as logo  03-3/8 feedback : careful not to just list roles. How do these choices add to the message? Consider Todorov and the loss of equilibrium shown  04-3/12 feedback: Be specific in your commenting here - refer to British opinions. Be careful on typography here we have the heading in serif and the rest in sans serif. 05-0/1  06-0/1  07-2/6  2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Non-verbal codes • Athletic body connotes that the subject is in condition and well prepared for the ‘battle’. Photographic Codes • Long shot shows the whole power of the body and the effort involved in pushing the tyre. Typography • Upper case and bold – connotations of the important, powerful message ...
  Completed = Green In Progress/Partially Done = Orange Not Started Yet = Red Music Video Table: Item Progress Statement of Intent (Max. 300 Words)                                Min. Two Filming Locations                                A Clear Narrative/Story                                Min. Two Characters (Including a Protagonist)                                Variety of Camera Shots, Angles and Movements                                Diegetic sound (which could include but is not restricted to dialogue, Foley sound and ambience /atmosphere).           ...

Real statement of Intent

My song for my music video is 'Tal Vez' by Gabriela Bee. In the video there will be a girl struggling with her mental health and all her friends come along to make her feel happy again. The message I want to send my audience is to always be kind as you never know what strangers are going through.   My video will include people of different backgrounds to represent different races to make it as inclusive as possible, there will be young teenagers, mostly girls. There will be stereotypes that are reinforced such as girls comforting girls this will support the stereotype of girls being gentler and more loving than boys. My target audience will be young adults because they will resonate with the girl struggling at the beginning.   In this video I will be using different camera shots like close ups to create a narrative at the beginning which will develop through the use of wide shots when this girl is with friends, over the shoulder and lastly a medium shot to just focus o...