LR

2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2). 

1.1) all sounds made by or heard by the characters

1.2)Will putting the plate on the table.

3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA.

• Will’s suggestion that they work together is made while Lyra is shown in a medium

close-up over-the-shoulder shot. This allows the audience to see her reaction – a

slight smile that suggests she is in favour of the suggestion and grateful to have an

ally after a lot of time alone.

• As Lyra walks into the house, the camera moves backwards with her – a faster-

paced dolly shot to signal to the audience that things are changing, the relationship

is moving on. Will is left out of focus and trying to keep up – once again

communicating to the audience the power imbalance in Lyra’s favour.

• When Lyra takes Will’s bed, a medium shot of Will allows the audience to see his

helpless body language and expression to show that he is not particularly happy with

the situation but recognises Lyra is a force of nature and he has no hope of

challenging her.

4) Now look at Q1.4 in the mark scheme - pick out two points from the mark scheme that you could have included in your answer.

• However, there is perhaps one exception to this when Will suggests that they work

together. Lyra is shown responding with a slight smile that suggests she is in favour

of them teaming up and perhaps therefore removes a little of her independence.

• Will’s expression and body language is very timid which subverts masculine

stereotypes. In contrast, Lyra’s movements and expressions exude confidence. This

can be seen in the extract both outside at the table and later when discussing which

beds they will take.

5) Look at Q2 - the 20-mark essay on representations of age and social and cultural contexts. Pick out three points from the mark scheme that you didn't include in your answer.

• Susan is a stereotypical loner. Although she claims to like the school, she is not

seen to engage with other pupils and they laugh at her mistakes (eg re decimal

currency).

• As with many modern representations of teenagers, HDM suggests stronger ties to

friends than to families. Lyra’s attitude towards her friends in contrast to her mother

Mrs Coulter is a good example of this. Older characters are viewed with suspicion.

• The use of spectres in HDM also drives a strong dividing line between younger

characters and adults – with the two girls that Will and Lyra run into saying ‘We’re

OK on our own, aren’t we’.

6) Turning your attention to Section B, write a definition and example of user-generated content - use the mark scheme to check it.

Definition: material created by those whose main role is as users of media such as newspapers, television,radio, magazines, the internet or web or online systems

Example:  a website I made about my favourite band

7) Look at Q4 - the 20-mark essay on the power of influencers. Pick out three points from the mark scheme that you didn't include in your own answer. 

• Much of Rashford’s power comes from his skilful use of social media to promote good

causes such as food poverty and childhood literacy. His work with Fareshare and his

campaign for free school meals during holidays during the pandemic meant that he was

directly opposing Prime Minister Boris Johnson. That Rashford won the battle demonstrates

the power he now has.

• There is an army of influencers: social media users and celebrities with large, devoted

followings, who give their followers access to a carefully curated version of their lives. In

this “authentic” context, sponsored content, known as “sponcon”, has proved a potent tool

for selling products.

• By the end of 2019, the influencer marketing industry was worth some $8bn a year. One

recent report by Insider Intelligence predicted that it would grow to $15bn globally by the

end of 2022.

8) Now look at Q5 - the 20-mark essay on regulation and the internet. Again, pick out three points from the mark scheme that you didn't include in your own answer.

• the challenges for media regulation presented by 'new' digital technologies

• the social, cultural and political significance of media products – how and why media products are

aimed at a range of audiences, from small, specialised audiences to large mass audiences.

• social media used to wage ‘soft power’ battles and influence the outcomes of elections

9) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for your Media mock exam? Be honest here - it's a good chance to think about how to approach the next set of mock exams.

4 

10) List three key things you want to revise before the next mock exams in February (e.g. particular CSPs, terminology, exam technique etc.)

Year 10 content that I didn't understand 

The close study products and the notes we wrote about them in class 

Media terminology