Daily Mirror - Audience and Industries

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Audience

1) What is the Daily Mirror's audience? List the key statistics here.

-They are mainly the older generations people that are over 65. 

-The social class they aim for is C1, C2, DE 

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

-Because they provide entertainment for the audiences. 

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

-Entertainment/Diversion: The newspaper provides gossip and soft news which entertains the audiences and it distracts them from their own lives.

4) Why are print newspapers generally read by older audiences?

Because the younger generation uses their phones then buying a physical copy 

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

Its less writing and more images 

Industries


1) What company owns the Daily Mirror and why are they struggling? 

Reach plc, the reason why they are struggling is because the decline in their print business 

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

It was Alison Phillips. The partygate scandal was a political scandal where the Conservative Party were having a gathering while Covid 19.

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

Over 3 million papers. 

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

They have created their own apps for the digital world.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Negativity 
Threshold 
Frequency 
Unambiguity 
Elite persons 

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