audience: effects theory

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1) Write a definition of a passive audience: 

Audience that passively take in information from he media and that these messages have he same effect on everyone  

2) Write a definition of an active audience: 

 more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

3) Write a definition of the hypodermic needle theory: 

This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 


INFORMATION/SURVEILLANCE: Media text - The Times newspaper

 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: tv show : never have I ever 

 > Why:  It is based in high school and what goes on in there 

DIVERSION/ENTERTAINMENT: social media : tiktok

 > Why: when you go home you stay home and swipe on tiktok to escape everything 

RELATIONSHIPS: celebrities : laufey 

 > Why: how her sounds so good even after all of the tours she had and she isn't losing it 


5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

It is very relaxing watching all of those animals and the nature and he quality of the technology is really good which relates to diversion . For the personal identity you can be attached to the video because people really like animals or have jobs that involves them . relationship is with David Attenborough because he has been doing these narration for a long time now and a lot of people like him and care about him .  Lastly information you can learn from the narrations about the ocean and the natures  and he wildlife and some people like documentaries to learn about more about the world  . 

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