audience: effects theory
1) Write a definition of a passive audience:
Audience that passively take in information from he media and that these messages have he same effect on everyone
2) Write a definition of an active audience:
more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.
This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.
4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:
INFORMATION/SURVEILLANCE: Media text - The Times newspaper
> Why: It tells audiences important information about politics, the world and more.
PERSONAL IDENTITY: tv show : never have I ever
> Why: It is based in high school and what goes on in there
DIVERSION/ENTERTAINMENT: social media : tiktok
> Why: when you go home you stay home and swipe on tiktok to escape everything
RELATIONSHIPS: celebrities : laufey
> Why: how her sounds so good even after all of the tours she had and she isn't losing it
5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).
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