Industries: Ownership and control

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1) What is a conglomerate in the media industries? 

a very large organisation that owns different type of media companies 

2) What is a subsidiary?

a smaller company being controlled with a bigger company 

3) What are the benefits for media companies of vertical integration?

lower costs for them and they don't have to worry about if one thing isn't doing good they have different things . 

4) What are the benefits for media companies of horizontal integration?

its allows companies to gain market power and market share their competition, acquire new products and services, a larger customer base, and increase their revenue

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

Disney - Pixar , Amazon - Whole foods , at&t - time warner merger  

6) What is convergence and what device has changed the relationship between audiences and producers? 

Technological convergence refers to the fact we can now access all different types of media on one device and phone because it has everything . 

Now read this article about Facebook’s acquisition of Instagram and answer the following questions:

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

Because Zuckerberg thought it was becoming a threat to Facebook 

Now read this BBC article on Disney buying 21st Century Fox. 

8) What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch 

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

Espn , lucas flims , star , Pixar , Hulu , national geographic ,hotstar ,21st century fox , marvel , ABC   

10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. 

 Disney buying Fox allows Marvel Studios a greater degree of creative freedom control over the Marvel universe on film and tv 

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