Reception theory

 1) What is the preferred reading of a media text?

The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes).

2) What is the oppositional reading of a media text?

The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values. 

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

That they always do bad things and its always them doing it . 

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Because they don't think its true that it always the young people doing bad things and other people are thinking bad thing about young people because of these type of movies . 

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

preferred the audience will understand the producers idea about the big mac that it is a very good burger to get and that it is not like any other burgers . Negotiated  younger people will prefer it better because MacDonald's is popular and it is very cheap so who ever is struggling with money it is good for them . Oppositional people will think that this burger is just like their other and wont even be that good and the advertising is fake because the burger will different to the picture in the advert .