Galaxy 'Chauffeur' advert

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1) What key conventions of TV advertising can you find in the Galaxy advert?

The brand logo at the end , product image , background music , different camera techniques , slogan 

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

That the chocolate is better then any other chocolate like at the end of the advert it say why have cotton when you can have silk and they are saying that they are silk because its really smooth . 

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey is a actor from the 1960s that died and galaxy used her to bring back nostalgia .

4) What is intertextuality?

When one media text refers to or suggests another media text

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

One of the actors are made to look like a guy from her famous movie that everyone loved , the setting looks like its set in 1980s which relates to he r, and she is dressed like how is dressed in her movies .

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

Audrey : heroin , the fruit stand as the villain and the bus driver as the donor  

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

The start was bad with the bus not moving because of the fruit stand , then the guy coming in a car to save her , at the end was good with no trouble 

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

She is represented as classy , elegant , and vintage . 

9) What representations of gender can you find in this advert?

The female is in need of help to get somewhere and is stressed but then a guy come with a car and she uses him as her personal driver .  

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

Audrey subverts gender stereotypes as she is seen in control of the situation and is shown as an empowered female lead.

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