indtroduction to advertising

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 Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. 
Slogan : the quote is telling us its like a heavenly experience like tasting the raainbow and also how the colour of the skittles is like a rainbow . 
Colour scheme : the colours are really vibrant to catch your eye 
Logo : the logo in on a packet of the actual product which will be easier for someone to find it in shops 
Products : all the skittle are arranged in a rainbow and big enough to see  

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?
the usp is that they used the skittles as a rainbow to match with their slogan showing how great skittles are like a mouth full of rainbow . 


 Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity


2) An advert that uses shock tactics or a controversial idea


3) An advert that creates a a strong emotional connection to the audience


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