BLACKPINK

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Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

they are known as blinks . For demographics the audience is mostly girls younger between 9-25 years old . For psychographics the audience enjoy their music as a pleaser to be relaxed and escape from reality . 

2) What audience pleasures are offered by the music video for How You Like That?

  • Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
  • Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

-The start where you can see every member which a fan would love to see them together . 
-The part where when they start dancing and the camera is zooming in an out 
- When Rose was alone was in the flowers which just focusing on her and her part . 

4) How was the How You Like That music video marketed and promoted to the audience?

Albums , posting on social media , posters , dance performances , reality show . 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

A lot of fans adore them and go crazy just to admire them and the artists are used as a marketing tool . The fandoms have made it big . 

Industry


 1) How were BLACKPINK formed and what records have they broken?

YG did a try-out for preteens worldwide to create a new girl group like 2NE1 . 1-they have broken to be the most viewed group on YouTube  . 2- First K-pop group to reach No.1 on the UK albums chart (female) 3- First K-pop group to reach No.1 on the US albums chart (female)

2) What other successful artists have YG Entertainment created? You may need to Google this.

Treasure , 2NE1 , Bing Bang , iKON , winner , AKMU , babymonster . 

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

People listen their music on different platforms and audiences have different apps to listen to their music their way e.g. Spotify , YouTube , apple music 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Different artist and different music show that they are global and the fans all around the world supporting them . 

5) How are UK-based music videos regulated and what types of content require warnings? 

They are regulated by the BBFC and the content is : bad language , dangerous behaviour and violence 



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