learner response

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Q1: 2 

Q2: 6 

Q3: 3 

Q4:3 


Q2 : • Coming out of post-war shortages/rations etc. readily available items such as washing

powder were beginning to make things easier.

• Encouraging women to have a competitive ‘winning’ approach to washing ‘whiteness alone

won’t do’.

• Very strong focus on whiteness and brightness conveys the idea that a woman should take

pride in her appearance and her family and that they are a reflection of her ‘This’ll shake

you, Mother!’


Q3 : Subvert : they added various different people from the BAME community 

reinforce : many of the celebrities are from sporting or performance-based which reinforces stereotypes 

Chuka Umunna in suit with Houses of Parliament behind him subverts stereotypes of black

men in the media. Again, camera shot and mise-en-scene creates a powerful representation

that is notably different to what we usually see in the media.


Q4 : • Intertextual references to Roman Holiday and Breakfast at Tiffany’s help to create the

Hollywood glamour that Galaxy are trying to communicate through the CGI Audrey Hepburn.

The ‘chauffeur’ looking similar to Gregory Peck also reinforces this.

• The narrative structure follows Todorov’s theory of equilibrium – the bus is stuck due to the

fruit stall crash (disruption or disequilibrium). The arrival of the Gregory Peck character

offers Audrey Hepburn a solution which she then turns into a new equilibrium by making

Peck her Chauffeur and travelling on in luxury with her Galaxy chocolate. This reinforces the

product’s key message regarding ‘silk’ and the audience rewarding themselves with a

luxurious moment of pleasure. 

• This reference to classic Hollywood films is reinforced by the logo, slogan and pack shots: the

Galaxy packaging uses light brown and gold to create connotations of luxury. The smooth,

handwritten-style typography also offers connotations of class and luxurious quality. ‘Why

choose cotton when you can have silk’ encourages the audience to reward themselves with

a treat and capture their own brief moment of Hollywood style.


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