music video introduction

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1) What are the key conventions of music video?

the style , the camera work , editing techniques and sounds effects 

2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references

3) When did music videos first become a major part of the music industry?

In the 1980's 

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

In 19081 MTV lunched on television and it was a marketing tool for artists 

5) How are music videos distributed and watched in the digital age?

They are watched on any electronics like phones and tv on YouTube 


Extension tasks


Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?

the businesses/artists who have been in the industry for a long time  they keep it the same how they used to like being careful with copyright but the newer businesses/artists just see YouTube as a funding business and only care for that . But its a debate if its good or not . But in my opinion I think YouTube helps people get recognised through their music .

Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?

I think you can learn from videogames and have gained a lot of attention for the past years and music artist use it in their videos to get gamers or younger audiences attention . But also music videos help you escape reality and get closer with your artist .

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