Paper 1 assessment: Learner Response

 01.1-1/1

01.2-1/1

02-4/12 feedback : consider verbal codes used in the advert. Colour connotations of background as well as logo 

03-3/8 feedback : careful not to just list roles. How do these choices add to the message? Consider Todorov and the loss of equilibrium shown 

04-3/12 feedback: Be specific in your commenting here - refer to British opinions. Be careful on typography here we have the heading in serif and the rest in sans serif.

05-0/1 

06-0/1 

07-2/6 

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

Non-verbal codes

• Athletic body connotes that the subject is in condition and well prepared for the

‘battle’.

Photographic Codes

• Long shot shows the whole power of the body and the effort involved in pushing the

tyre.

Typography

• Upper case and bold – connotations of the important, powerful message of the

image and copy.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP.

• There is disequilibrium at the start when the village is associated with chaos (fruit

falling, bus stopping, people shouting). This is juxtaposed with the calm, heroic

persona that the audience encounters when they meet Hepburn and, when the new

equilibrium is restored at the end, the sweeping vista suggests endless possibilities /

traditional happy ending at the closure of the narrative.

• Message of the narrative: Galaxy is a more sophisticated, classier product than

other chocolate bars and, as such, needs time and relaxation for it to be enjoyed

properly. The audience can also experience this luxury and a happier time

(nostalgia) if they buy the product.

• The use of intertextuality: The narrative references Roman Holiday so rewards

audiences who have knowledge of the glamour of old Hollywood. The narrative is a

parody of the original film where Audrey Hepburn’s character steals Gregory Peck’s

Vespa motorcycle and he jumps on the back whilst Italians shout at them, a bus

goes past and a lady drops fruit.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here

• Serif font for title connotes formality, high class and how well

established the magazine is (Britain’s oldest magazine).

• Cover image reflects British culture’s interest in stately homes and

high society events with Weymouth dressed in a ballgown in the

gardens of her Longleat house.

• References to royalty / aristocracy suggests elite demographic and

reflects ingrained aspects of British culture (‘Off Duty Royal

Dressing’)

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

• Section of the Marvel website with gallery, story synopsis, character posters and

opportunities to buy or stream the movie.

• Marketing Black Widow was a challenge due to the Covid pandemic and it therefore

did not make as much money at the box office as other Marvel films despite this

marketing and promotion.

• The use of trailers, teasers and social media to build up excitement and word-of-

mouth long before release.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

- Revise more of the CSP important information about them 

- learn exam skills 

- spend more time on revision