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Showing posts from November, 2025

OSP: Language and Representation

Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Profile picture ,  Navigation tool Home button  2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  -He retweets quotes from charities  - He has his achievements for free meals on his website  - Charities posting his work with them   3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.  In her bio for her family website she promotes her fashion brand  She mentions / @ her brands on Instagram bio  Tweets  about her makeup line   4) How does Marcus Rashford's online presence use the narrative ...

Introduction to OSP: Influencers

1) What years did YouTube, Twitter and Instagram launch? YouTube 2005 ,  Twitter 2006 , Instagram 2010  2) What is the definition of an influencer? Influencers are  individuals with a large following on social media who have the power to affect the purchasing decisions of their audience due to their authority, knowledge, or relationship with them 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kat Clark 7.9 million on tiktok and 908k on insta : has a brand kalade  4) How big is the influencer industry according to the article? Very big with many people with mass followings , it employees more than 50 million people.  5) What are the problems associated with being an influencer? They struggle with pressure of followers and trying to maintain their reality to not get exposed , they also suffer from mental health issues from negative feedback from follo...