OSP: Language and Representation

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Language


1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Profile picture , Navigation tool Home button 

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

-He retweets quotes from charities 

- He has his achievements for free meals on his website 

- Charities posting his work with them  

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

In her bio for her family website she promotes her fashion brand 

She mentions / @ her brands on Instagram bio 

Tweets  about her makeup line  

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

That  he convincingly can support good causes.  

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 




Representations


1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 


2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.


3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 


4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 


5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 


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