Introduction to OSP: Influencers

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1) What years did YouTube, Twitter and Instagram launch?

YouTube 2005 ,  Twitter 2006 , Instagram 2010 

2) What is the definition of an influencer?

Influencers are individuals with a large following on social media who have the power to affect the purchasing decisions of their audience due to their authority, knowledge, or relationship with them

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Kat Clark 7.9 million on tiktok and 908k on insta : has a brand kalade 

4) How big is the influencer industry according to the article?

Very big with many people with mass followings , it employees more than 50 million people. 

5) What are the problems associated with being an influencer?

They struggle with pressure of followers and trying to maintain their reality to not get exposed , they also suffer from mental health issues from negative feedback from followers 

6) Why is it suggested that audiences actually like being sold products by influencers?

Because the influencers build trust in their follower so then they will buy their products 

7) What representation of beauty is often found on Instagram or other influencer sites?

The "Instagram face" 

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

They have both impacts on our society as some influencers lie into gaining fame but some do good for others and spread positivity.

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