Daily Mirror - Audience and Industries
Audience 1) What is the Daily Mirror's audience? List the key statistics here. -They are mainly the older generations people that are over 65. -The social class they aim for is C1, C2, DE 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? -Because they provide entertainment for the audiences. 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. -Entertainment/Diversion: The newspaper provides gossip and soft news which entertains the audiences and it distracts them from their own lives. 4) Why are print newspapers generally read by older audiences? Because the younger generation uses their phones then buying a physical copy 5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images. Its less writing and more images Industries 1) What company owns the Daily Mirror and why are they struggling? ...